Business Model Canvas- Nielsen Innovation Practice

Executive Summary: Nielsen Innovation Practice Business Model

Nielsen Innovation Practice provides Consumer Packaged Goods marketers with customized solutions to meet their new product innovation needs. Unlike other providers, Nielsen Innovation Practice has an extensive competitive database and proven methodology to predict the likelihood of in-market success of new products. Nielsen consultants also work one-on-one with clients to reduce the risk of new product launches and maximize their potential.

Nielsen Innovation Practice also has extensive expertise in new product sales forecasting, leveraging proprietary models which have been validated to be within +/- 20% of product sales in 9 out of every 10 cases. As such, Nielsen’s forecasts can be extremely useful to clients in prioritizing their innovation pipeline to get the greatest return on investment and in managing launch expectations internally and externally. As a part of The Nielsen Company, the Innovation Practice also has access to a wealth of secondary data about new product sales which is used to continually update and calibrate its models.

New product launches can be risky and expensive if not handled properly, so Nielsen’s ability to successfully predict new product viability and sales potential can be very valuable to its clients. While other providers may have lower costs, Nielsen’s proven track record of success is unparalleled.